To Much is a trademark of exclusively male underwear and fully developed and manufactured in Portugal. The brand is born from an old dream of Hugo Pires. The first teaser-format communication, to awaken curiosity, began to be carried out during the holiday season, but the first pieces will be sold only from the second quarter of 2015.
Hugo Pires, responsible for the brand, says to dezanove.pt that this is intended to be”the most fun and sexy as possible”and that only await some formal issues before moving forward with the sale online of garments in all countries on aristmarketing.com.
The well-known dancer and model Sandro Rome is, at this point, the model and the face of the brand.”We were looking for someone with a physical set without too much exaggeration and with a beauty that surpasses the photo. We cannot deny that the Sandro appeals to everyone involved in the project and we are convinced that please more people,”confesses Hugo Pires.
Made in Portugal
There are not many brands 100% Portuguese, considered responsible for the idea,”in our case we don’t want to reinvent the wheel but we want to give you a different spin. No hurry in it work but we’re very comfortable that happen and so show that we are also able to surprise”.
Speaking to dezanove.pt, Hugo Pires explains that the team wants to “production is entirely made in Portugal, since the tags to material, manufacturing and packaging. We want to secure environmental practices and high-quality material at a price as low as possible. We know that our country has all this to offer, just lacked the nerve to roll up your sleeves and follow this dream,”strengthens.
For now it’s just the start of something that responsible wants to overcome the team and who knows, one day,”we will have the infrastructure needed to extend the horizon not only on gender but also on form”.The official website still shows little, but it will be from here you can see the first collection inspired by the Much logo and colors and make online purchases.